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Materials
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Designing an experience
"We're not material scientists; we're experts at what to do with materials."
"Though I've had close contact with several different designers over the years, this is the first time I’ve worked with one to develop a new polymer compound. The benefit is that he was able to show me how designers may view the material."
New thriving materials
Guitars are known and cherished for the beauty of their wood but in the past couple of years, this material has been put under scrutiny. Fine woods such as Indian ebony and Brazilian rosewood have become restricted, challenging guitar manufacturers to rethink the way they are made.
Ten years ago, Ravi Sawhney, president and CEO of RKS Design engaged rock-n-roll hall of famer, Dave Mason, to redesign the electric guitar using sustainable woods and a wood-based polymer called Tenite Cellulosics™. To celebrate its 10th anniversary, RKS Design reinvented the guitar, thinking material first. Teaming with Weyerhaeuser, they introduced the Thrive™ composite to the traditional Eastman cellulose base, compounding a sustainable material from a designer’s perspective." We worked backwards from how we usually work," noted Clear. "Instead of working with existing materials, we created the one we wanted."
Founded by
RKS was founded by Ravi Sawhney in 1980 following a multiyear stint at Xerox immersing himself in Human Centered Design and Innovation while developing the first generation touch screen. In its first decade, the firm established its mission of understanding humanity in the pursuit of advancing business and society. Now in 2015, RKS has earned hundreds of awards and achieved global recognition by being able to help companies emerge with meaningful and disruptive design and innovation in any category.
