Thermos has been a trusted household name in the beverage container market since its original vacuum flask was carried on an Antarctic expedition in 1907. “We’re known as a producer of insulated products but also as a quality manufacturer of containers,” explained Tony Seitz, senior marketing manager at Thermos. With the introduction of the Intāk™ [pronounced intake] hydration bottle Thermos was looking to meet new consumer demands while maintaining their reputation for high quality products. The Intāk™ was created with health consciousness and busy lifestyles in mind. It has a rotating intake meter to keep track of how much you drink and a flip-up loop for easy carrying. The ergonomic design has an easy, push-release hinged lid and tactile grooves in an elliptical pattern that make the 24-ounce bottle both practical and stylish.
“We saw the BPA issue gaining speed so we specifically developed the Intāk™ bottle as a BPA free product,” explained Seitz. “We looked at other materials but Tritan™ is superior in clarity and durability and so we were one of the first companies to adopt it.
“The partnership in branding not only demonstrated our commitment to the material, it helped us deliver what consumers were looking for at retail and differentiates us from other manufacturers. Thermos is a symbol of quality, as is Tritan™ in the plastics world. It’s a piece of the puzzle that boosts the credibility of our product.”
In conjunction with launching the Intāk™ line, Thermos started the campaign Hydration For All and has partnered with Charity: Water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations. The goal of the campaign is to educate families on the importance of hydration while raising awareness and building support for the efforts of Charity: Water.