Rotuba Extruders Ltd., of Linden, NJ, has taken cellulose plastics, a tried and proven material made from softwood trees and cotton, and added a natural-based plastic softener to produce Naturacell® – a durable plastic that can be reprocessed, recycled and reused in most applications.

Auracell® is the product of a collaboration between custom compounder and extruder Rotuba, international fragrance house Givaudan and Eastman. The product is a scented, natural polymer that will keep on delivering delicate fragrance for years.