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Media

From the Collective Vision exploration of eyewear with IDEO to the launch of the medical section on the Eastman Innovation Lab, the news media has well chronicled Eastman's design journey.

We started the journey with a simple goal: advancing design through materials. In the process, we've learned that materials can also advance design. The key to both is bridging the knowledge gap that has always separated the material and design worlds.

 

  Through its coverage, the media also is helping to bridge the gap.
So we want to do something rare nowadays and thank the media
for being fair and balanced in reporting our journey. Stay tuned.
As Yogi Berra once said: "It's not over until it's over."

In the area of audio and video, we are just getting started. Check out the audio cast featuring Art Fry, the inventor of Post-it® notes, and video of Design Superstar Yves Béhar and Thomas Arndt telling the story behind the development of the Y Water bottle. And stay tune. There’s more to come.

         
  Articles
  Audio/Video - Y Water
Executive Forum Plastics News

“In the world of plastics design, water can start with a Y and a pig can be called a pug.” So goes this report on a design and innovation panel discussion at the Plastics News Executive Forum March 11 in Tampa, Florida.
Plastics News - March 24, 2008

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Yves Behar and Thomas Arndt


Yves Béhar, founder of the design firm, fuseproject and dubbed “Brand Man” by BusinessWeek, teams with Thomas Arndt, president of Y Water, to discuss how they created the Y Water bottle that has captured the attention of the packaging world.

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  Audio - Art Fry   News Releases
ywater

With the conference theme “Scaling the Innovation Summit", Fry says that his invention – and all inventions – not only require innovation, they require input from the customer.

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Eastman Launches New eZone Design Portal For Store Fixture And P.O.P.
Creative Professionals

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