KOR ONE Black
When Black is Gold
Designers have a special affinity for the color black. So it’s only natural for KOR Water and RKS Design to team up on the creation of the KOR ONE Black – a special hydration vessel for a special cause.
Priced at $99, all sales of the limited edition KOR ONE Black are going to support Summit Series and the Nature Conservancy to turn 70 square miles of ocean around the South Berry Islands in the Bahamas into a marine protected area. KOR has raised nearly $6,000 to date.
“Our goal is to raise awareness of the sanctity of water and the critical challenges water faces in the world,” says Eric Barnes, KOR cofounder and CEO.
More than three times the size of New York City’s Manhattan, the South Berry Island marine protected area is one of the most biologically diverse areas in the Bahamas.
“But it’s a protected area in name only,” says Barnes. For more than a decade, there’s been no infrastructure, no enforcement and no protection. Funding the project will help The Nature Conservancy transform the area into the nation’s first no-take marine reserve and it will enable healthy marine habitats and species and sustainable livelihoods for the people of the South Berry Islands.
The KOR ONE is iconic in any color but black gives the vessel a bold, sleek look similar to a stealth fighter jet. “One obvious difference is that you can’t stay under people’s radar carrying around a KOR ONE Black,” says Ravi Sawhney, president of RKS Design. “It’s an attention getter.”
The KOR ONE Black uses the superb clarity of the Eastman Tritan™ copolyester vessel to give the water inside a certain mystique and allure. “It creates a sense of preciousness,” adds Sawhney.
Each KOR ONE Black features an exclusive line of KOR Stories within the cap of the vessel and limited edition serial number.