Anna Pegova

Beauty in the bottle

Brazilians are known for their joie de vivre but when it comes to appearance they get serious. Savvy about style and beauty, Brazilian women take pride in looking their best.

It’s no coincidence that French cosmetics brand, Anna Pegova, has a longstanding foothold in the Brazilian market. Known for cutting-edge innovation in skin care products, Anna Pegova captures the essence of what women want – purity, richness, clarity, radiance.

Anna Pegova’s formulas call for the purest ingredients, often a perfect blend of exotic plant extracts. The careful selection of elemental components for skin care is a mark of perfection left by pioneering founder, Anna Pegova, on the company that bears her name. An enterprising visionary, Anna Pegova fled her native Russia during the Russian revolution and opened her first beauty institute in Paris in 1947. Her creative concepts and innovative techniques gained international exposure, and Brazil became a primary market with 40 institutes throughout the country.

The company opted for smart new packaging to enhance their luxury appeal. The newly designed bottles, made from Eastman’s Glass Polymer™ engender a smooth, caressing feel with the shimmering sparkle of glass.

Designer Jacques Llorente created a sleek, round flask with a dimple pattern around the edge. “The round face is linked with perfection and it’s the starting point of all shapes in the creative world,” says Llorente. “The dimpled effect gives the look of crystal-cut edges.”

The wow! factor doesn’t end with aesthetics. “The Glass Polymer™ seems to mold better when compared to glass; I never felt limited by the material,” says Llorente, noting that the resin allows major wall thickness and color stability while being lightweight relative to glass.

The extrusion blow-molded flasks are manufactured in Brazil by MBF Embalagens in white, clear, tinted orange, and blue for Anna Pegova lotions, moisturizing liquid soap and cleansing emulsion products. A cylindrical bottle is produced from the resin for hypoallergenic deodorant.

Llorente is right in tune with the cosmetic world when he says, “Innovating does not mean being satisfied with what already exists, but always trying to make it better.”

After all, Brazilian women have their reputation for beauty to uphold.