The Eastman Embrace™ copolyester family brings excitement to any shelf space while opening up a world of possibilities in innovative packaging design.

Embrace™ is the perfect choice to maximize shelf-appeal to many difficult-to-wrap items. The material’s functional benefits not only allow it to hug the extreme curves of highly contoured containers, its excellent printability effectively turns any package into a 360° billboard.

Where cost, intricacy, or durability requirements make the use of a dynamic container hard to manage; Embrace™ copolyesters for shrink film can allow your bottle to POP off the shelf with high-gloss vibrant colors or eye-catching matte finishes that are soft to the touch.