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Mazzucchelli has an internal culture of innovation, though constantly rubbing shoulders with fashion houses, top industrial designers and textile manufacturers ensures that the flow of ideas remains fresh and contemporary. Since it diversified out of natural materials and into cellulosics in the first half of the last century the company has never looked back - and believes that cellulosics will continue to be a material in which innovators can unlock untapped potential. "Oh yes, I see a bright future for cellulosics," forecasts Dr. Fiocchi. "In my opinion they're more relevant now than ever before."
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