From an eyewear project with IDEO to the stunning ruby red RKS guitars, designers are both rediscovering and redefining Eastman’s Tenite™ cellulosics. Made from trees grown in sustainably managed forests, Tenite™ is a timeless material that touches all of our senses, including smell. The past is a valuable resource for designers, filled with ideas that can be adapted and modernized. This isn't wholesale pillage but what goes around invariably comes around: everything old will be new again. That's our recent experience with Tenite™ cellulosics - a material that dates back to the 1930s. Created from wood pulp, Tenite™ brings together the manufacturing advantages of a plastic with the emotive feel and sound of natural fibers, making it an alternative to urethane in applications where the designer wants to really connect. Ask Frank Thomas, founder of Frankly Golf and chief technical advisor to The Golf Channel. He uses Tenite™ to give his revolutionary F-16 Stealth Putter a natural tone: “What rings true will feel good,” says Frank. Or consider the z becky brown purse. It is the ultimate in custom design, with transparent facings allowing the owner to encapsulate whatever takes her fancy, from fabrics to photographs to graphic designs — as individual as a painting, as changeable as your mood.  In the 1930s cellulosics were used to make screwdriver handles, buttons, desk accessories and fountain pens. Today, the material is widely used in everything from toothbrushes to playing cards, dice and, yes, tool handles. But why be bound by convention and the mundane? The appeal of cellulosics covers a much wider canon. That’s why when IDEO teamed up with Eastman to develop the Collective Vision portfolio of funky eyewear, half of the designers turned to Tenite™ for their projects: because touch and feel is not limited to what we do with our hands.  RKS Guitar - Application  Naturacell™ - Cellulosics Enhanced  Ventev™ Element Phone Case - Application  z becky brown - Application  Scentcessories - Application  Collective Vision - Application  fonescentz™ - Application  F-16 Stealth Putter - Application