With the conference theme “Scaling the Innovation Summit", Fry says that his invention – and all inventions – not only require innovation, they require input from
the customer.

 Learn More - Audio 

Yves Béhar, founder of the design firm, fuseproject and dubbed “Brand Man” by BusinessWeek, teams with Thomas Arndt, president of Y Water, to discuss how they created the Y Water bottle that has captured the attention of the packaging world.

 Learn More - Video