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Gatorade® isn't just a sports drink.
For the brand to garner the admiration of its customers it has to reflect the values they hold in high esteem. Mirroring sports equipment, Gatorade® requires packaging that is sleek and ergonomic, illuminating the brand in the best possible light.
To ensure the greatest exposure Gatorade® uses Embrace™ copolyesters for shrink film technology to maximize shelf appeal with a perfect wrap around showcasing the product, the colors and graphics of the brand.
This graphic for a contoured Gatorade® bottle lists compelling reasons for using high quality resins…resins that enable you to realize the full design potential of Embrace™ copolyesters for shrink film technology.
Gatorade® isn't just a sports drink; it's an item of sports equipment.
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Eastman Products
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 Embrace™ copolyesters for shrink film |
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Key Attributes
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Maximum design freedom
Maximum shelf appeal
High shrink rate
Sustained hold
Excellent printability
Processes with strength
Superb clarity
Environmentally responsible
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Links
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www.gatorade.com
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www.themagicofembrace.com
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