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Calvin Klein cosmetics scored with the package-within-a-package design for the male fragrance Crave™. Unlike a female fragrance, which will usually travel first class in a dedicated cosmetics carry-case, Crave™ has to survive in a more chaotic male environment.
Winning the FiFi 'Technological Breakthrough of the Year' award, CROWN Risdon's package-within-a package design uses Eastar™ copolyester to create a milky ersatz-glass inner shell that protects the fragrance bottle inside.
Eastman Products
Eastar™ copolyester
Key Attributes
High gloss
Toughness and durability
Excellent chemical resistance
Ability to make intricate, highly technical parts
Links
Packaging system developed by CROWN Risdon, Danbury, Conn. USA
www.crownrisdon.com
www.theglasspolymer.com
Calvin Klein Crave - Inspiration
Copyright 2009 Eastman Chemical Company. All rights reserved.
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