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South America's sophisticated and booming cosmetics market relies on Eastman. The Kaiak Feminino and Aventura brands from leading manufacturer Natura uses Eastman's The Glass Polymer™ for caps and shoulders. The material provides great chemical resistance, ensuring that the package remains undamaged when exposed to aromatic oils that render other materials useless.
The Glass Polymer™ is one of the world's most recyclable plastics – a critical factor given Natura's stance as one of Brazil's most progressive companies, committed to reconciling business practices with the promotion of a fairer society and a need for sustainable development. Accordingly, Natura's environmental management processes include accreditation to the global ISO 14001 environmental quality standard.
A consumer base growing in ecological awareness appreciates the policies practiced by Natura. However, social responsibility alone would never be good enough. What sells products packaged in The Glass Polymer™ is the weight and translucent glow coupled with the inherent tactile warmth of the material – and all without the inherent fragility of the glass it perfectly imitates.
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