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The apothecary used four bottles filled with colored liquid to represent the four elements, as much its symbol as the striped pole was that of the barber. But times change and apothecary became chemist became pharmacy. The glass bottles remained because symbolism is strong, and small children, fascinated by the vibrant colors, imagined them filled with all manner of exotic unguents.
Recollection of those dramatic shades drove Eastman to create the Apothecary Color Series, harking back to the carboys and demijohns that filled the shelves of the back-street pharmacy at the end of the 19th Century. Those richly colored bottles survived their working lives to become sought-after commodities in their own right, more likely to be found in the urban loft than the downtown drugstore.
And thanks to Eastman’s Apothecary Color Series, the fashionable decoration for the cool restaurant or hip art gallery is now available to the packaging industry. When combined with Eastman’s range of Eastar™ copolyesters, these vibrant shades, though retro-inspired, create something entirely contemporary that jumps off the shelf.
Eastar™ is well regarded for its innate chemical resistance and its shatterproof toughness that make it the choice for many products requiring safe and secure containment. Less well known is the material's affinity for blow molding. The low-cost forming procedure enables Eastar™ to be made into intricate shapes with the sort of tight radii that would confound other materials, enabling designers to adapt it to a variety of containers limited only by the imagination. No need for secondary applications to add handles, no problems with hot pouring; Eastar™ can do it all.
The Apothecary Color Series is the perfect partner for extrusion blow molded Eastar™. The coruscating colors make the combination an obvious choice for a vast array of packaged products that stand out from the crowd. Its latest, great success is, yes, as a prescription medicine bottle. But it's also suitable for products ranging from delicate fragrance to hardy domestic cleaners.
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