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Mission statements tend to be high on hyperbole and low on credibility. But Anisa International means what it says with its commitment to "turn fresh ideas into great products."
You need to look no further than the scented cosmetic brushes the Atlanta-based company is sampling its global customer base that includes, among others, Victoria’s Secret and Estée Lauder.
Smell is the most evocative of the senses, capable of transporting us to other times and other places, able to summon feelings of warmth and joy simply by being. Bringing this to the intimacy of the dressing table has created an instant hit for Anisa, whose range of scented products come courtesy of an exclusive arrangement for Auracell™ scented natural polymer developed by Rotuba based on Eastman's Tenite™ cellulosics.
Tenite™ has always been a multi-sensory product, favored for its warm, pleasing touch as much as for its looks. But recent developments by Rotuba, long experienced in the art and science of scent encapsulation, has given it an extra dimension that's just the right antidote for modern day stress.
Since the 1930s the Tenite™ brand name has appeared in every conceivable market – and some pretty inconceivable ones as well: everything from a Studebaker steering wheel to a U.S. Army bugle. And even though times and technology change, the appealing tactility of cellulosics meant it never went out of style: from 1970s salt shakers to 1990s wraparound sunglasses, it remained essentially unaltered, until now.
Tenite™ finds a niche, wherever touch is important: screwdriver and toothbrush handles are classic examples. Cosmetics brushes are another natural home. Anisa currently offers a range of 10 scents, including cherry and honeysuckle, with more on the way.
"The potential for using scent to bring fresh ideas to the cosmetics and personal care market is huge," says Anisa Hunt, the founder of Anisa International. "Scent is a great way to personalize and differentiate brushes and other every day products."
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