For brand owners, the first moment of truth is when the shopper looks at a package in the store. But a good case can be made that this is actually the second moment of truth – the first is whether or not the point-of-purchase display attracts the shopper's attention.

And the real test of a display living up to its billing as a point-of-purchase is how closely the end result matched the creative brief.

In designing a display to promote Colgate Simply White toothpaste in Brazil, Antonio Carlos Valle of Creative Vision wanted a tough, versatile material that also has the clarity needed to reflect the purity we want in personal hygiene products. So he selected Spectar™ copolyester sheet -- a tough, clear material that you can easily thermoform, bend and drill without worrying about cracking or breaking while handling.

The crisp, clean design earned Valle a gold medal in Brazil's Point of Purchase Advertising International (POPAI) competition.

Says Valle, who has nearly 30 years of experience in designing POP displays: "I selected Spectar™ for the front of the display because it offers the best flexibility, durability and impact resistance."

Those are pretty good reasons -- and a true test of a material.

Eastman Products

 Spectar™ copolyester

Key Attributes

Ease of Fabrication
Physically tough
Allows versatility in design

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