JohnPaul Kusz
   
Richard Seymour
   
Martin Charter
   
Gary Waterworth Owen
   
D. Black & M. Blum
   
Brooks Markert
   
Yves Béhar
   
Marc Rosen
   
Peter Booth
   
Steve Kelsey
   
Martin Bunce
   
Valerie Pegon
   
Chuck Pelly
   
Eric Barnes
   
Josh Nakaya
   
Ravi Sawhney
   
James Damian
   
Art Fry
   
R. Bare & E. Robinson
   
Lincoln Seragini
   
Giancarlo Venelli
   
Mary Boone Wellington
   
Lorraine Justice
   
Robyn Waters
   
Doing More With Less

The challenge for Yves Béhar and his fuseproject design team: significantly reduce the amount of material used in the new Aliph Jawbone Icon pack while maintaining the brand image established by the original Jawbone packaging. By switching from polycarbonate to Eastman’s Eastar™ copolyester, fuseproject designers achieved a 68 percent reduction in plastic as well as the 360º view of the earwear inside the museum-like pack that’s integral to the Jawbone consumer experience. Says Béhar: “In everything that we do – whether it’s the form and color of the shields or whether it’s the plastic we use – we try to use it in the smallest quantities possible but also in the most refined and purposeful ways possible.”

 Aliph Jawbone - Inspiration

 Aliph Jawbone - Application

 fuseproject

 Aliph Jawbone

 Yves Béhar Video- Two for One

 Yves Béhar Q&A - Storyteller Extraodinaire

 To view this video in HD, visit our YouTube channel at http://www.youtube.com/EastmanChemicalCo


 

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